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From Our Blog
At this point in time, there are millions of businesses across the world all vying for mind share, the market is becoming increasingly saturated with brands, products and services. This only becomes more evident when you consider the effects of the world wide web and globalisation. It’s becoming increasingly more difficult to gain the attention of consumers when there is so much choice on offer.
Marketing platforms include billboards, online advertising, social media networks or TV and radio ads. Due to all these channels, customers experience hundreds, sometimes thousands of mixed messages each and every day. This is where the right strategy is needed more than ever to compete with your own brand or business.
These days many companies are looking at alternative ways to appeal to potential consumers of their products and services. One way is by finally addressing issues surrounding their corporate and social responsibility. For example, reducing a company’s carbon footprint and setting goals to become carbon neutral by a certain period is seen as a big positive. To do this, firms are turning to renewable and sustainable energy initiatives, as this is one of the most effective ways to lower carbon emissions. For any business that wants to find out more or make the switch, using a business energy comparison site can be a great place to start.
By now, your marketing team or a third-party agency has constantly reminded you about the importance of brand impressions. For small businesses, this is just as vital as they will often have to compete against established and well recognised companies, whether it be local or national. Even the most successful businesses need to stay ahead of the game as this is a critical component of long-term relevancy. To assist your business in capturing a customer’s attention in a very fast-moving consumer marketplace, consider the following four tips.
Join forces with like-minded businesses
New opportunities become available when partnering with other companies that share the same goals and values as your business. Simply put, this can help you attract more customers from a larger target demographic. For example, a local building company may work with a local plumbing company, they can now offer their services to more customers without directly competing with one another.
Offering discounts, customer support and working together on an effective marketing strategy are just a few ways they can mutually benefit from this business relationship. Creating long term partnerships will be far more effective than one-time agreements. Both parties will benefit from additional customer attention and increased sales numbers.
Strengthen your brand
Multinational corporations such as Adidas, Microsoft or Porsche didn’t become widely known overnight. It takes time and effort to build a company. Especially, these aforementioned respected brands.
Now think about your own business branding. Does it closely connect with your customers or is there a disconnect? Is it going to be memorable? Are your customers easily able to understand what products or services you sell? When looking at your branding strategy, it’s easy to think about the company logo, catchphrase, social media and website presence first and foremost. However, there is far more to a brand than the above examples. Some of the most successful companies across the world constantly think about their mission statement on a regular basis, and use this as a guiding pillar to measure their success. Being consistent across every area of the business is equally important. This is a big task and you’ll need to consider a number of things to create a strong, positive and memorable impression.
Over the years, marketing experts repeatedly tell businesses that content is extremely valuable. This is because original content allows businesses to generate more results through a search engine or social media. Content that provides value through informing customers, helping them solve a problem or just offers a little entertainment is worth sharing.
Furthermore, the content that a business produces helps keep the brand relevant in the near future. Excellent customer service and the best products and services available will help you increase revenue and find success – however, content marketing is key to attaining mind share amongst customers. Think about how much value your business provides outside its products and services.
Increase the quality of your company website
Branding, similar to first impressions only takes a few seconds for a customer to make a quick assumption, whether right or wrong. This is why you’ll need to have a beautifully created website to represent your company. You need to make potential customers go ‘wow’, rather than them thinking it’s just another generic site. Many customers use their natural instincts and this is where first impressions count. Failure to do this will mean that users will exit the website before they even read a few sentences. Think about how many times you have exited a website because of an outdated design and a bad user experience.
Web designers and developers can no longer just focus on the design aspect. An easy to use site which is optimised for desktop and mobile use is essential. The navigation and user journey should be easy to understand for viewers. Having a strong performing mobile website is now critical, especially when you consider that millions of users access the web through their smartphone or tablet.
A lot of companies tend to think twice before applying for a business award, and we wonder all about it. Although the process takes time, it manages to bring certain benefits to your company. In case you win the award, your company will no longer be the same since things will begin to change for the better. Numerous departments and sections that are part of your company will have to change its mode of operations to accept the new standard. Want to know why? Well, go ahead and read all about it because here are top reasons as to why you need to apply for a business award.
The market place is competitive and filled with various kinds of players. So gaining a foothold and increasing sales will be a hard task to accomplish. But with reputation and recognition, things will be a lot easier, when your company wins an award, people will begin to place your products at a particular pedestal because these awards hold a certain kind of value. For customers, it is a sign that you’re an exceptional organisation that can be trusted. As a result, your sales will hit the roof.
2. The Right Workforce
If an organisation needs to progress, then as a backbone, you need qualified and talented professionals. But such individuals will not look for jobs at companies that they haven’t heard off and thus, will never consider applying. So to make things right, you need to apply for an award, and in case you win, then tech-savvy and top professionals will begin to search about you all over the internet.
Exposure, recognition and validation are essential aspects that tend to follow awards. In today’s competitive and decisive business platform, you need these aspects if you wish to grow and expand. By winning an award, your company will be receiving the right kind of exposure that will be around for an extended period. Apart from sales, shareholders will also be delighted, and everything about your organisation will seem to head in the proper direction.
4. Capital Funding
Financial institutions and potential investors tend to get convinced by looking at awards since it is a significant mark that will not be forgotten. As a result, you will be hit with the right kind of funding that you need to grow beyond limits. The position that your company lies in will be credible, and everyone involved will be more than happy. So test your luck, fill the application and wait to see whether or not you’ve won. Hence, that concludes, our top list of reasons as to why you need to apply for business awards.
Awards and recognition are not just small aspects that will come and go. Instead, they will stick with your company for a longer period of time and manage to place your organisation at the centre stage. But for all that to become a part of reality, there are certain things that you need to do. Apart from maintaining efficiency and meeting goals, there are also specific tips that could help you out. So to let you in on the same, here are essential tips to get awards and recognition for your company.
The first thing that you need to conduct is a little background work on the type of awards that are given out to businesses. Since the list will move up in numbers, you can narrow it down based on your field and certain other specifications. Once you’ve received a particular list of awards, then you need to start evaluating your chances to win the same. If things don’t fall right, then you should go back and check about what you’ve been doing wrong all the time. But if things turn out to be correct, then you should follow up and move ahead to apply for the same.
2. Local Awards
If your company has never won an award and wants to change that, then it is good to start with the basics. Heading directly to a global scale might not be the right, considering how slim your chances are towards the same. So start with local awards and check for all kinds of possibilities. Be it qualifications or terms and conditions; you need to tick all the boxes before and should never leave anything out.
3. Up to Date
4. The PR Team
In terms of locating or categorising, the PR team will come in handy because these individuals know all about the job. They will help you place your company at a proper stage since they know all about what forms recognition. So it makes logical sense to seek the PR team’s help and support in this venture. Along with them, your odds are also considerably high. Hence, remember these points and ensure that you follow the same to the furthest possible extent.
Business awards tend to go more than the usual set of aspects like fame and recognition. Apart from bringing the company to light, these awards also manage to build a reputation and place the spotlight where it belongs. Since it brings nothing but benefits, a lot of companies ponder about ways to apply for the same. If you’ve been wondering about the same thing, then you have come to the right place because we are going to tell you all about it. So without further ado, here are a few essential steps to apply for a business award.
1. Types of Awards
The first aspect that you need to be looking into is the type of award that you would be happy to receive. Deciding the same needs to be done based on performance and a basic understanding that you stand a chance to win. Apart from that, you also need to ensure that you qualify for the award by meeting the required set of terms and conditions. Hence, towards the end, the award needs to hold a sense of similarity to your line of work.
Competition can teach you a thing or two about the kind of awards that you want to win. If you’re going to apply for an award that has already been won by your competitor, then it might not hold great value and customers will still look at the first company that won the award. So by all means, you need to look at something different and understand what can shape your organisation to a large extent.
3. Industrial and National Awards
When it comes to chances, one should check all boxes for luck until they see what favours them the most. In the same manner, you need to be looking for national awards as well as industrial awards to understand the lengths to which you can fly. So trade publications, industry-specific magazines and other such sources need to be checked. Avoiding a thing or two in this context might not be the right for you to do. So keep searching until you find what’s best for you.
4. The Application
Upon finding the right award, the last step that you need to do is to fill out the application form. You need not wait until the last moment to do so and should go-ahead to apply for them immediately. While filling out the details, you need to ensure that everything remains to be accurate and that you’re not making any form of error or mistake while following the procedure. Upon submission, remember to keep a copy and be aware of important dates or schedules about the result.